A business card doesn't tell your whole story, it gives a
snapshot of your brand and entices potential customers to learn more. The most
successful way to get a call back from your business card is to create a rabbit
hole. You want to give your customers something that leads them to further
engage with your company.
"Like" This
Business Card
Social media platforms like Facebook and Twitter, haven't
displaced business cards, they make business cards art form. Your card is a
snapshot of who you are. It's a way you can express your business values and
goals on a slip of paper.
Integration of media platforms is crucial for creating a memorable
experience for those who receive your business card. Your business card simply
cannot convey your entire company brand by itself.
To connect your audience with your social media, use a
creative Quick
Response (QR) code on your business card. QR codes are read with a smart phone camera,
and immediately direct your customers to a website, special promotion or
YouTube video.
Tailor Your Design
A business card is a snap shot of your brand and
personality, so choose a design that fits the message you are trying to convey.
For example, a graphic designer should use business card
design as an opportunity to show off creative talent. A dull card design does
not show the designer's ability to think outside the box.
In one successful story, Kyle Laser of Laser Printing, Inc.
displayed his contact info in the form of a Google search result on his business card.
Laser estimates that his 10 biggest clients resulted from this design. However, this strategy may not adequately
display the professionalism associated with accountants and attorneys.
Traditional cards can still stand out if they display
complementary colors. A neutralized blue and orange color scheme is a
subversive way to make a business card stand out. A card may attract attention,
but if it doesn't appropriately represent the brand, it can be thrown out
immediately after it is picked up.
About GravesPrinting.com
Gary Graves is the Principal of the GravesPrinting.com. GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product. Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door. GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.
