How #Hashtags Increase Your Business Visibility

Have you tried using hashtags yet on your Twitter, Google+, and Facebook? Hashtags are an effective way to organize your posts in your social media channels. Hashtags improve connectivity and have been considered a pivotal tool in social media marketing.

   

What is a #Hashtag?

Hashtags are created by placing the "#" symbol in front of a word or phrase with no spaces. Here is an example of a hashtag in action on a Twitter or Facebook post:

Business Owner @BizOwner
#BestBusinessPractices may actually be anchoring you to #fail - see how to succeed by visiting this link.

How Does a #Hashtag Work?

A Twitter user may post something like, "Just found five ways to motivate my staff #BestBusinessPractices." When another Twitter user types, "#BestBusinessPractices," in the search bar, the results will include posts that also used #BestBusinessPractices.

The ideology behind the hashtag is to create an easy way for users to connect with each other. Users can find out what other people are saying about a particular topic.

Hashtags as an Essential #MarketingTool

Hashtags are tools for social media marketing that take your visibility to the next level.  Use hashtags in your market research to find out what your customers are saying about your industry or product. Learn about their needs, goals, and values and utilize that information in your business strategy.

Use hashtags to direct your messages to your target market. Find out what your market segment is searching for, and create hashtags that match. Incorporate SEO tools like Google Analytics to find which keywords to use at what time of year.

Hashtags give a categorical alternative to organizing information from the traditional timeline sequence. Ultimately, they give more people the chance to participate in conversations that would have been previously buried under more recent, or irrelevant content.

To find out how to use hashtags more effectively, follow Gary Graves on Twitter at www.twitter.com.garygraves.

About #GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  #GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and providing a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  #GravesPrinting.com offer all printed business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.