How to Get Your Customers to Read Your Brochure

Creating a brochure for your business gives you something you can hand out to your customers. A brochure provides key information that a business card cannot. When designing your brochure, your first consideration should be why you need a brochure in the first place.

Are you trying to sell your product or service? Do you want a customer to contact you for a product or service? Is your sales team using this brochure during their presentations? Pinpoint your goal for distributing your brochure and tailor its design. To create a stunning piece of marketing material that stays out of the trash, keep these three tips in mind:

Keep it visual: Color brochures attract more attention and stand out. For business owners who are tight on cash, print the cover in color. Use a photograph and help your customers connect with the brochure before picking it up.  Stock photos are available online, and they can often be used more than once.

Keep it brief: Many business owners feel remorse when they do not include every detail.  You may be thinking, “What if that one point was not made in the brochure and I lose that one customer?” Customers pick up your brochure because they quickly want to know who you are and what you do. When you write a draft for your brochure, set it aside and revisit it later. Consolidate points and cut out information you don’t need.

Keep it classy: Some business owners try and save money by printing in-house on cheap copy paper with an old printer. The need to cut expenses is understandable. However, a quality brochure leads to a sale, and a cheap brochure turns customers away. Printing your brochure on superior glossy or matte paper gives your business credibility. (Plus, printing a nice brochure can be affordable!)

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and providing a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all printed business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.