How to Bridge the Gap Between Print Advertising and Sales

Advertising is completely necessary as a basic marketing principle. The more often your customers are reminded of your brand, the more likely they will choose you in their decision making process. But simply seeing your product in an advertisement will not necessarily lead to a purchase. Between you and your customer is a huge chasm of skepticism and loyalty to other brands that you must overcome in order to increase your sales. So how do you a build a bridge to connect your customers to your brand?

When you use print advertising as one of your media channels, there are levels of interaction that you can create. Ultimately, continuous advertising allows you to build a relationship with your customer over time. When the place, price, product are available to your customers at the right time for them, they will make the purchase.

Part of successful advertising is knowing your target market. It is advisable that you conduct both primary and secondary research. This gives you access to empirical data that you can use in your designs and campaigns. Advertising is not just about informing your target market about your product. Advertising answers questions and solves problems.

Because you cannot read your customers' minds, well-designed primary research can extract information. You can ask customers questions with surveys or respond quickly to comments made on message boards and social media. For secondary research, you can access trade journals, reports from colleges and universities, the Small Business Association, or Chambers of Commerce.

Finally, it is important to realize that what you are selling may not be the focus for your blog business. For example, a financial planner is in the business of creating peace of mind, rather than merely solving debt issues and money management. Advertising peace of mind hits the core of what that target market truly desires. If the financial planner appeals to the dream of financial freedom, their clients are more inspired by the task to manage their money.

Bridge the gap between your customers and yourself by advertising their hopes and dreams. Once you have their attention, they can investigate the details of your business.

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and providing a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all printed business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.