Friday, October 11, 2013

Finding the Right Advertising Channel for Your Business!

Experiment with a new advertising channel to boost your sales. The only limit to marketing is your imagination.


Direct Mail - Send printed media such as brochures, catalogs and newsletters.

EDDM (Every Door Direct Mail) - USPS sends your advertisement to every door in a specified location.

Door-to-Door Advertising - D2D allows you to make a personal connection with your target demographic.

Google AdWords (Sponsored Links) - Paid advertisements that show up on the top or side of Google search results.

Online Directory Listings - These list companies alphabetically instead of by search results.

Join Local Organizations - Swap referrals and discover collaborative opportunities.

TV - Some of the most memorable ads took place on TV. Direct your TV audience to your Social Media accounts.

Radio - Try advertising on internet radio in addition to traditional radio stations.

Referral Partnership - Join local groups including BNI and your city Chamber of Commerce. Referral programs are also available online.

Sponsor a Local Sports Team - Sponsoring a sports team builds a strong rapport with your local community and encourages loyalty.

Take a Class Related to Your Business - Learn how to engage in more efficient strategies and meet new people.

Participate in Online Forums - Interact with your customer questions, comments and complaints.

Free Promotional Giveaways - A great way to get customers to try a new product.

Create Popular Online Content - Establish your credibility by posting informative articles, infographs and videos.

Social Media - Bridge the gap between all of your advertising platforms with Twitter, Facebook, LinkedIn, and more.

Search Engine Optimization - Improve your website rankings by using keywords popularly searched for by your customers.

Paid Online Advertisements - Sponsor websites your customers use often.

Paid Magazine Advertisements - Reach those who are not accessible by the internet.

Press Releases - Announce new products or events while establishing credibility and improving website rankings.

Outbound Phone Calls - Research customers who need your services and call them directly.

Hire a Salesperson - Appoint a tenacious person to find new business.

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.

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