It is incredibly important market your business through
Trial, Continuity, Brand-Switch and Switch-Back objectives. Your products and
services need to stay fresh on the minds of your target market. Use the
suggested ideas, but don't limit yourself. Stand out by creating new
promotional strategies.
Trial
The trial phase is
for those who are trying to encourage new purchases of a product. You can
target a untouched group of people with an existing product or advertise
something completely new. Press releases are prestigious ways to make an
announcement. Sharing this press release on social media helps connect with
your audience personally, while linking it back to your website helps improve
Google search rankings. Use print advertising to reach those who communicate
better off the web.
TRY: Press Releases,
Free Promotional Giveaways, and Paid Magazine Advertisements.
Continuity
While advertising a product your customers already buy may
seem like an added business cost, it is crucial for developing brand loyalty.
This offers new or different information about a product that existing
customers already buy. Without continuity advertising, your customers may be
enticed by your competitors to by their products instead. Social Media, like
Facebook and Twitter allow you to keep in contact with your customers on a
regular basis. Joining local organizations helps you build relationships with
your customers face-to-face.
TRY: Social Media, Join
Local Organizations, TV, Radio
Brand-Switch
Some of the easiest sales on your product can be made from
customers who are looking for something better. Compare the quality of your
product with your competitors. Some customers may be looking to save money on a
cheaper product, and some customers may be looking for a product that is made
with superior materials. Sales people and referral partners can help you find
potential customers that are ready to make the switch in advance.
TRY: Developing a
Referral Partnership, Hiring a Salesperson.
Switch-back
Switchback advertising is a way to regain brand loyalty
after it is lost. The switch-backing phase is a normal part of marketing ebb
and flow. Search engine optimization (SEO) and paid online advertising like
Google AdWords increases your visibility online. Responding to customer
complaints and concerns on online forums gives you a chance to re-establish
your relationship.
TRY: Online Forums
Responses, Search Engine Optimization, and Paid Online Advertising
About GravesPrinting.com
Gary Graves is the Principal of the GravesPrinting.com. GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product. Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door. GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.
Wonderful post! about the promotional strategies marketing services that offers new or different information about a product that existing customers already buy. Thanks for sharing this valuable post with us.
ReplyDeleteAlso inquire about number of sales, prices, customer testimonials and any information showing the progress of the company in direct mail advertising .
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