Marketing Feng Shui: Why You Still Need Print

There is nothing more important for advertising than balance, balance, balance. While businesses can reach millions of people through Google Adwords and social media platforms, that strategy is incredibly weak without a personal connection. Print media is a way establish a bond with your target market that lasts far longer than a fleeting website banner.

Reach People

The most important part of an advertising campaign is people. Successful advertising requires people to view your ad, people to buy your product, and people to talk about your product with other people.

Finding balance in your advertising strategy is crucial to your success. Online advertising is cheaper and potentially reaches far more people in volume than print, but it cannot stand alone. For example, The Atlantic online magazine recently published an article that the average person only clicks one out of every 2,000 Facebook ads they see. Although Google Adwords and Facebook can target your market through algorithms, lasting connections are made through personal interaction.  

Connect with People

Print marketing differs from online marketing because it can be held. Google Adwords is incredibly convenient to use, but it will never replace the personal impact that print media can have on your market. Physically handing someone a brochure at a networking meeting or expo event attaches a face to your brand. The more tangible your campaign is, the more valuable your advertisement will be.

Engage with People

Print advertising allows you to catch people in the moment. Find a place and time where your customers would be most interested in buying your product. For example, at an Iron Man triathlon, a bicycle shop can offer discount flyers for new tires. Customers may be less interested in purchasing tires while at home and checking their Newsfeed. Instead, find their continuity of thought by using printed material at the right time.

Connecting and engaging with people is a smart way to increase sales. Human beings crave relationships with other human beings. This is why printed marketing materials will never go out of style in our increasingly digital age.

About GravesPrinting.com

Gary Graves is the Principal of the GravesPrinting.com.  GravesPrinting.com helps small business owners and company purchasers to maximize their dollars being spent by ordering online and still get a high-quality product.  Once an order is placed you can track the order from uploading to proofing, to printing and cutting and finally delivery to your front door.  GravesPrinting.com offer all business products such as business cards, letterhead, brochures, flyer, postcards as well as direct mail services and digital printing for small quantities.